The Story of Izaros Marketing Consulting

Izaros Consulting was founded in 2012 with the goal of helping entrepreneurs, startups, and small to medium-sized businesses consistently close more deals.

Founder Tom Flynn was aiming to solve a very common problem in early-stage companies; entrepreneurs are passionate about building products and solutions, but few of them have the knowledge or skill set to create a strong brand, develop effective messaging, and fill a pipeline. And that's where Izaros Marketing Consulting comes in...

Pulling from his own experience as an entrepreneur, founder, VP of Sales, CMO, and CEO, Tom developed precise and repeatable rules for going to market and making a big impact against larger, more established competitors. Izaros has worked with companies across the globe to help them build better messaging, increase pipeline and close more deals.

Izaros Marketing Consultants huddled over a computer

Our Approach to Marketing Consulting

Applying an outside-in perspective and helping clients achieve growth are fundamental to our role as marketing consultants. With our team of experts, Izaros brings depth of experience in the following areas:

Customer Insights and Segmentation: We help clients understand customer needs and behaviors and develop actionable segmentation from the resulting insights. We help clients define the target customer or "sweet spot" and the area of distinct advantage over competitors.
Relevant Messaging: We leverage our insights about customers and segments to develop a “pain-point” messaging library for our clients. By understanding the real concerns of prospects, our clients will learn how to speak the right language in their messaging.
Marketing and Brand Strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
Content Strategies and Creation: When going to market, companies quickly learn that “Content is King.” Izaros teaches you how to create high-impact content by leveraging the efforts of employees, customers, partners, analysts, and influencers. Let Izaros show how to become a thought leader by hosting the most important conversation in the marketplace.
Campaigns and Lead Generation: We help companies identify quick, targeted, customized campaigns to quickly get noticed and generate leads. Izaros applies our "4 M's Methodology" where we will help you to define the ideal market, message, method, and metrics for every campaign.
Go to Market Strategy: We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.